The PIO with Ashley Losch from Blu Helmet Media

This episode features Ashley Losch and John Vance.

We want your helmet (for the AVB CTC)! Check this out to find out more: https://www.youtube.com/watch?v=Qg5_ZwoCZo0

Sign up for the B Shifter Buckslip, our free weekly newsletter here: https://lp.constantcontactpages.com/su/fmgs92N/Buckslip

Shop B Shifter here: https://bshifter.myshopify.com

Register for the 2024 Hazard Zone Conference here: http://hazardzonebc.com/

All of our links here: https://linktr.ee/BShifter
 
Please subscribe and share. Thank you for listening!
 
This episode was recorded on July 10, 2024 

Join us on the B-Shifter podcast as we talk with Ashley Losch and herjourney from firefghter to becoming a leading Public Information Officer (PIO). Ashley shares how her initial reluctance transformed into mastery, and now she leads the charge at Blu Helmet Media to enhance fire departments' communication strategies. Her expertise in bridging the gap between incident commanders and PIOs during crises is invaluable and truly eye-opening.

Chapters

• 1:35 The Role of Public Information Officers
• 12:29 Effective Public Information Strategies
• 20:30 Media Relations for Public Information Officers
• 33:11 Crisis Communication Planning and Strategies
• 40:15 Leveraging AI for Efficient Communication